All Them Witches Bring ‘Diamond’ to Life with an Eerie Video

[Flood]

Nashville’s sludgiest jam band carry over their genre-blending brilliance to video for their latest single, announce US and world tour dates.

By Dean Brandt

Last Friday we were blessed with the second single from All Them Witches’ forthcoming LP, ATW, which further solidified their status as overlords of stoner/psych rock fusion. Today, the Nashville four-piece are endowing “Diamond” with a visual aid doubling down on the eerie energy of the six-minute ripper, intercutting ominous horror-film B-roll in German-expressionist black-and-white with acid-tinged giallo footage of the band performing the track. According to vocalist Charles Michael Parks, Jr., this visual bipolarity was fully intentional:

“I wanted ‘Diamond’ to show two sides of a common problem I have with my ego and personality—the first being content with where I am, physically and mentally, and the second being a constant drive to leave, to go anywhere other than where I am, to let my scattered thoughts draw me to a comparable scattered lifestyle. Both personalities can and do appear at random, and both can take the wheel and lead me anywhere.”

Robby Staebler, ATW’s drummer and the video’s director, adds:

“Visually I wanted to present the song in a cinematic and contemplative way—something that people enjoy rewatching and finding new details in. I wanted a lush landscape and a peaceful and patient environment to work in. Something that would bleed its own blood into the final product by simply existing in the place. I shot the video on 16mm film on location and in studio. Film bleeds its own blood, too, and I think this video holds the real feelings of the song, the environment and the medium.”

ATW is out September 28 on New West Records. The band will be touring extensively in support of the record as outlined below:

US Tour:

World Tour: